Our Ethos

Sustainable Frames

I believe that each and every one of us, as individuals, families and businesses, has the responsibility to do our bit for our planet. That’s why we stock frames that are designed and crafted to last for years to come, and focus on brands which have sustainability at their core. Feb31st, Etnia Barcelona and Eco are all shining examples of how the optical industry can be greener.


Opticlean is a brand new sustainability initiative on a mission to clean up the optical industry. Every day, opticians in the UK discard a huge number of plastic ‘dummy’ lenses – the plain lenses which are in frames when you try them on. This waste has always bothered me, but there has never been a way to recycle them.

We have now reached a critical point for our planet, where it is vital that we all reduce, reuse and recycle as much as we possibly can, so I knew I had to do something to help. Click the image to find out more.

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